Canadian Advertising in Action 10th Canadian Edition By Tuckwell – Test Bank

Test Bank Available for Marketing in Motion: 10th Edition of Canadian Advertising by Tuckwell

• ISBN-10 ‏ : ‎ 0133370275
• ISBN-13 ‏ : ‎ 978-0133370270

Acclaimed for its concise writing style and diverse Canadian illustrations, Marketing in Motion offers a comprehensive view of the advertising industry.

This textbook is perfect for courses focusing primarily on advertising while also introducing students to the broader subject of integrated marketing communications.

Similar to prior versions, the textbook remains user-friendly. Essential concepts are presented in easily understandable language, and a variety of examples and visuals, written and graphic, are included to illustrate key concepts and relevant advertising and marketing communication strategies.