Communicating in Business International Edition 8th Edition by Scot Ober – Test Bank

Bank of Tests For Communication in Business International Edition 8th Edition by Scot Ober

• ID-10 ‏ : ‎ 1111971765
• ID-13 ‏ : ‎ 978-1111971762

Communication in Business, 8th Edition, offers a pragmatic approach to communicating in the companies of today. The book delves into the fundamental principles of business communication and fully incorporates the coverage of current social media and other communication technologies. Expanding on primary written and oral communication skills, the 8th edition guides students in making informed medium choices and provides instructions and examples for the various methods individuals employ to communicate in the workplace. Students are taught how to craft PowerPoint presentations, effectively use instant messaging and texting in work settings, interact with clients through social media, lead web conferences and conference calls, and more.

Highlights:

• Appropriate Coverage: Adopting a realistic approach to organizational communication today, the text covers the essential business communication principles in just the right amount of detail. Complex topics are explored comprehensively, while simpler concepts are explained clearly and efficiently.
• Diverse, Engaging Exercises: End-of-chapter exercises utilize a variety of communication mediums and offer numerous options for instructors—spanning from longer assignments to shorter in-class activities. The 3Ps (Purpose, Process, Product) model aids students in analyzing a business scenario, identifying the appropriate communication strategies and steps needed, and preparing the most effective business communication format for addressing the situation. Solutions to the end-of-chapter exercises and the 3Ps are available in the instructor’s manual.
• Intriguing Model Documents: Models of each major writing task assist students in understanding the various forms of writing—both in print and online. The models feature detailed writing instructions within marginal callouts.
• Writing Skills: Cengage Learning’s Writing Skills offers students the chance to enhance their writing and critical thinking abilities without adding to the instructor’s workload. Writing Skills utilizes artificial intelligence to instantly and accurately score student writing, while also supplying students with detailed revision objectives and feedback on their writing to aid in improvement.
• NEW! Thoroughly Updated Coverage of Communication Technologies: The author has seamlessly incorporated the coverage of current social media and other communication technologies. Building upon fundamental written and oral communication skills, the 8th edition assists students in making sound medium choices and offers guidelines and examples for the various ways individuals communicate in the workplace. Students will learn how to create PowerPoint presentations, effectively use instant messaging and texting in work settings, engage clients through social media, lead web conferences and conference calls, and more.
• NEW! Enhanced Clarity and Captivating Presentation: To boost clarity, comprehension, and learning outcomes, the author evaluated the readability of each chapter and restructured text-heavy sections. The natural, business writing style is engaging and easy to comprehend. Several key concepts are now presented in visually appealing and easy-to-read formats such as bulleted lists, colorful graphics, or tables.
• NEW! A Fresh Instructor Blog: Instructors can enhance their course by discussing topics during class or assigning homework. The instructor blog (at www.bizcominthenews.com) offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog highlights a current news story, provides additional reading links, and lists discussion questions and assignments.
• NEW! Novel Online Company Scenarios: Expanded end-of-chapter exercises feature new company scenarios that help students develop skills transferable to the workplace. For instance, Writeaway Resorts encourages students to practice managing and writing email messages in a simulated environment. Aggresshop assists students in applying principles of customer and internal communication in a retail setting. Bank on Me simulates a hiring cycle wherein students partake in the recruitment and hiring process at a financial services company.
• NEW! “Points of Interest”: These margin notes highlight the coverage of highly relevant business communication topics. The new points of interest encompass communication technologies, international communication, and ethics in communication.
• CourseMate includes Interactive eBook, Flashcards, Interactive Quiz, and more.