Consumer Behavior & Insights Phillips

Verify financial establishment for Buyer Behavior & Observations Phillips

Buyer Behavior and Observations introduces a fresh approach to educating consumer actions. Author Diane M. Phillips goes beyond traditional psychological education to acknowledge more comprehensive perspectives of consumer behaviors, integrating new areas of exploration like neuromarketing, sustainability, and artificial intelligence. This manuscript incorporates the latest behavioral, psychological, and sociological methods to clarify key principles and frameworks of consumer decision-making. Significantly, the manuscript leverages vital executive, research, and consumer perspectives to animate these principles and frameworks. It contextualizes theory through extensive utilization of U.S. and global instances and illustrations.