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Creating the Enterprise 1st Edition by by William B. Gartner – Test Bank

Original price was: $45.00.Current price is: $33.97.

  Format: Downloadable ZIP File

  Resource Type: Test bank

  Duration: Unlimited downloads

  Delivery: Instant Download

Original price was: $45.00.Current price is: $33.97.

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  • ISBN-10 ‏ : ‎ 0324130856
  • ISBN-13 ‏ : ‎ 978-0324130850

This unique entry-level entrepreneurship and small business management book aims to present college students with a fresh perspective, robust entrepreneurial skills, and the ability to seize ever-evolving opportunities. Through Gartner/Bellamy’s ENTERPRISE, individuals learn how to become enterprising and take the initiative to undertake a project, overcoming obstacles and risks. Unlike conventional entrepreneurship texts, this distinct book delves into topics from three perspectives: the individual, the business, and the environment. Ethical considerations and global prospects encountered by entrepreneurs on a daily basis are emphasized. Through engaging cases and practical exercises, readers are guided through the tangible and mental steps involved in launching and managing a successful venture. The emphasis is on fostering both personal and professional skills essential for success in any business or career path.

Author Overview

William B. Gartner holds the Arthur M. Spiro Professorship in Entrepreneurial Management at Clemson University. He earned his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to his tenure at Clemson University, he taught at various institutions such as the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he was honored with the FSF-NUTEK Award for his remarkable contributions to entrepreneurship and small business research on a global scale. He serves as a research fellow at the Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and is on the advisory board of the International Danish Entrepreneurship Academy (IDEA). Dr. Gartner is a co-founder of the Entrepreneurship Research Consortium, which initiated and currently oversees the Panel Study of Entrepreneurial Dynamics (PSED). His research has been published in prestigious journals such as the JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has secured funding from various organizations including the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His studies focus on how entrepreneurs recognize opportunities, resolve startup challenges, and successfully establish new ventures. His current work includes advancing the exploration of entrepreneurial narratives.
In 1990, Marlene G. Bellamy established Writeline Associates after 13 years of experience in investment and corporate banking. Leveraging her financial expertise, she has collaborated on 15 significant university and graduate-level business textbooks and related educational materials within both academic and corporate spheres. Her contributions encompass chapters, featuring items such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies, as well as instructor’s guides for corporate finance, investing, marketing, management, business introduction, and personal finance textbooks. Additionally, she has provided corporate communication services in finance, marketing, and technology to divisions of Deloitte & Touche LLP, co-authoring annual reports on the software sector, composing and editing various technology-focused newsletters, and preparing marketing communication materials. Residing in La Jolla, California, she holds a B.A. from Smith College and an MBA from Boston University.

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Creating the Enterprise 1st Edition by by William B. Gartner – Test Bank
Creating the Enterprise 1st Edition by by William B. Gartner – Test Bank

Original price was: $45.00.Current price is: $33.97.

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