Creating the Enterprise 1st Edition by by William B. Gartner – Test Bank
Original price was: $45.00.$33.97Current price is: $33.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
- ISBN-10 : 0324130856
- ISBN-13 : 978-0324130850
This unique entry-level entrepreneurship and small business management book aims to present college students with a fresh perspective, robust entrepreneurial skills, and the ability to seize ever-evolving opportunities. Through Gartner/Bellamy’s ENTERPRISE, individuals learn how to become enterprising and take the initiative to undertake a project, overcoming obstacles and risks. Unlike conventional entrepreneurship texts, this distinct book delves into topics from three perspectives: the individual, the business, and the environment. Ethical considerations and global prospects encountered by entrepreneurs on a daily basis are emphasized. Through engaging cases and practical exercises, readers are guided through the tangible and mental steps involved in launching and managing a successful venture. The emphasis is on fostering both personal and professional skills essential for success in any business or career path.
Author Overview
In 1990, Marlene G. Bellamy established Writeline Associates after 13 years of experience in investment and corporate banking. Leveraging her financial expertise, she has collaborated on 15 significant university and graduate-level business textbooks and related educational materials within both academic and corporate spheres. Her contributions encompass chapters, featuring items such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies, as well as instructor’s guides for corporate finance, investing, marketing, management, business introduction, and personal finance textbooks. Additionally, she has provided corporate communication services in finance, marketing, and technology to divisions of Deloitte & Touche LLP, co-authoring annual reports on the software sector, composing and editing various technology-focused newsletters, and preparing marketing communication materials. Residing in La Jolla, California, she holds a B.A. from Smith College and an MBA from Boston University.
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