Direct, Digital & Data Driven Marketing Fifth Edition by Lisa Spiller

Direct, Electronic & Data Driven Marketing Fifth Version by Lisa Spiller

1. ISBN-10

   1529708184
2. ISBN-13

   978-1529708189In the most recent edition of her fundamental material, Lisa Spiller explores contemporary marketing concepts, strategies, and approaches, and the dynamic advancements that continue to steer and mold this multi-faceted, multi-dimensional field.

   Direct, Electronic, and Data-Driven Marketing recognizes the proliferation of the various digital formats as the newest interactive platforms for executing modern marketing. Yet it does not overlook the traditional principles of direct marketing still pertinent today. This publication scrutinizes the industry both as it previously existed and as it is progressing.

   With a plethora of educational features and online resources, the Fifth Version provides a captivating expedition, which will furnish every marketing scholar with an extensive understanding of how all kinds of enterprises handle regular correspondence with their customer base and target demographic.