Doing Research in the Business World Second Edition by David E Gray

Undertaking Investigation in the Corporate Environment Second Edition by David E Gray

1. ISBN-10

   1529706726
2. ISBN-13

   978-1529706727
3. Commencing with the basics and firmly rooted in the realm of actual research, this hands-on manual is the perfect partner as learners confront a corporate investigation project head-on for the first time.

   Directing readers through the investigation process in author David E. Gray’s accessible manner, the manual aids them in constructing their understanding and fostering the skills required to establish sound practices when planning and conducting research in the business sphere. This second edition presents:

   ·       A primary emphasis on employability, highlighting the importance of research beyond academia and assisting students in cultivating their transferable skills for the workplace

   ·       A fresh chapter on digital techniques demonstrating how to organize and execute digital corporate research in an ethical manner

   ·       Fully integrated online resources in each chapter, featuring introductory videos from David, informative top tip videos, and case studies that bring methods to life

   Backed by examples and case studies from various global business sectors such as HR, marketing, organization studies, and tourism and hospitality, this manual guides them effectively and confidently apply their methodological knowledge and excel in their research endeavors.