E Commerce 2016 Business Technology Society 12th Edition Laudon – Test Bank

Test Bank For E commerce 2016 Business Technology Society 12th Edition by Laudon.

• ISBN-10 ‏ : ‎ 0133938956
• ISBN-13 ‏ : ‎ 978-0133938951

Suitable for both undergraduate and graduate programs in enterprise.

Comprehending The Vast And Expanding Domain of E-Commerce

The book by Laudon titled E-Commerce 2016: Business, Technology, Society focuses on three significant factors driving the expansion of e-commerce: technological advancements, business growth, and societal concerns. A conceptual model incorporates the structures of numerous present-day enterprises to illustrate the variations and intricacies in e-commerce today. A thorough examination of corporations like Uber, Pinterest, and Apple sets the stage at the beginning of the course, preparing you for practical scenarios.

In the 12th Edition, Laudon and Traver integrate new or revise existing case studies to align with the latest developments in the e-commerce field as it stands in today’s technological environment. They have included additional video case studies for each chapter, enhancing the accessibility of the materials as you equip yourself for your future in business.