Fundamentals of Marketing 2nd Edition Baines

Principles of Marketing 2e Baines

1. ISBN-10

   0198829256
2. ISBN-13

   978-0198829256
3. How did the start-up courting app, CLikD, shortly rise to grow to be an award-winning competitor to Tinder and Bumble? How ought to organizations incorporate social media into their communication campaigns? What are you able to study from these practices and the way might it enable you to in your future profession?

   Bringing collectively crucial ideas and showcasing a worldwide assortment of circumstances and practitioner insights, Principles of Marketing presents the most related, concise guide to advertising. Drawing from the renowned Marketing by Baines, Fill, Rosengren, and Antonetti, this publication will take you through a journey from the traditional marketing mix to the forefront trends of the field such as sustainability, ethics, and digital transformation. Alongside real-world examples and market insights featuring global companies like Tesla, Brompton Bicycles, and Cambridge Analytica, you will gain a deeper understanding of marketing in action within the corporate realm, ensuring you are equipped with the knowledge necessary to drive a company’s success in the future.

   In addition to the case studies featured in the text, an integrated companion website allows you to learn from real marketers whose video interviews provide a more comprehensive look into their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Principles of Marketing shines a light on emerging startups as well as household names, delving into the practical marketing challenges they have encountered and illustrating how they navigated their way to a positive outcome.

   Each chapter concludes with assessment and discussion questions, serving as a milestone to explore the topics covered in more detail and engage critically with the theory. Links to seminal papers throughout each chapter also offer you the opportunity to delve deeper into selected subjects for further study.

   Principles of Marketing provides everything you need to embark on your journey into the intriguing domain of marketing.

   The book is supported by the following online resources:

   For all readers:
   Case Insight videos
   Library of video links
   Worksheets

   For students:
   Employability advice and insights into marketing careers
   Author audio podcasts
   Multiple-choice questions
   Flashcard glossaries
   Online exercises
   Research insights
   Web links

   For educators:
   PowerPoint slides
   Test bank
   Essay prompts
   Educational activities
   Marketing resource center
   Guidance on addressing the discussion question at the end of each chapter in the book
   Figures and tables from the book in digital format
   Transcripts of the Case Insight videos