In its second edition with contributions from esteemed scholars Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss, this textbook presents a truly global perspective on international trade. The Global Manufacturing framework, created by Peter J. Buckley, serves as an overarching, coherent, and accessible model for comprehending how companies operate internationally. Drawing from economics, social anthropology, political economy, and management, International Business also offers numerous examples, case studies, and insights from around the world that connect theory to managerial practices – all to prepare you for the current challenges in the business realm. Noteworthy examples feature well-known brands such as Adidas, Ben and Jerry’s, TikTok, and FedEx, as well as enterprises from emerging economies like India, Mexico, and Vietnam. Opening scenarios address actual difficulties confronted by multinational corporations, prompting you to discuss and devise your own solutions; meanwhile, closing scenarios and ‘IB Insights’ provide avenues for further contemplation of international business strategies at established global enterprises. Enhance your critical thinking abilities by engaging with the ‘Debate Topics,’ and fortify academic comprehension by examining the ‘Research Insights,’ which introduce key scholarly works and offer insights on seminal international business studies. This revamped and more concise edition is your ultimate companion for navigating the realm of international commerce. A noteworthy enhancement in this revised edition, the upgraded ebook provides an even more adaptable and seamless way to learn: www.oxfordtextbooks.co.uk/ebooks This book is complemented by the following online resources: For students: Links to seminal articles highlighted in the Research Insights section Online exercises for honing research skills, data collection, and analysis Web links to data sources, each accompanied by relevant commentary Multiple-choice questions with immediate feedback IB decision-support tools for exploring real, decision-making instruments employed by managers For educators: A repository of case studies Additional briefer and lengthier case studies with model answers Links to video clips, accompanied by brief insightful comments Comprehensive, customizable PowerPoint slides Test repository Educational exercises Suggested assignment queries Instructor’s manual inclusive of a guide on teaching the Global Manufacturing framework, and advice from the authors on the case study questions, IB challenges, and Debate Topics solutions
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