International Business Buckley, Enderwick, and Cross

Global Commerce Buckley, Enderwick, and Cross

1. International Standard Book Number-10

   0199602093

2. International Standard Book Number-13

   978-0199602094

3. In this innovative recent textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of knowledge and a highly global approach to the exploration of global commerce. A comprehensive grounding in economic and worldwide business theory is enriched by illustrations and in-depth cases from six continents.

   The Global Factory framework, formulated by Peter J. Buckley, is applied throughout the book to set up a unified, coherent, and accessible model for comprehending how enterprises operate on a worldwide scale. This framework combines economics along with various viewpoints, including social anthropology, political economy, and management, to elucidate how international businesses amalgamate to offer goods and services, positioning global business theories firmly within their global milieu.

   A diverse array of examples and extensive cases connect theory to managerial practices across the board, equipping students for the adversity encountered in the tangible world of commerce. Engaging examples encompass globally recognized multinational corporations such as Apple, Airbnb, and Uber, as well as firms from emerging markets like Laos, Brazil, and Ethiopia.

   Initial cases analyze real difficulties confronted by international corporations and invite students to devise their own solutions. Concluding cases and IB Insights encourage students to interact with and ponder upon global commerce practices at actual, worldwide firms.

   Supplementary studying elements feature Topics for Discussion, which motivate students to scrutinize global commerce with a critical approach, and Research Perspectives, which supply commentary on important international business research and introduce students to fundamental scholarship.

   The supplementary online resources furnish advanced, readily-available support for both students and educators:

   For students:
   References to fundamental papers as highlighted in the Research Perspectives section, with commentary inspiring students to evaluate them
   Internet exercises to cultivate expertise in research, data compilation, and analysis
   Web links to information sources accompanied by brief evaluative notes and user manuals
   Assorted multiple-choice queries with instant feedback
   IB decision-making aids

   For educators:
   Extra concise and elaborate case studies with exemplar responses
   Links to video clips together with a brief critique
   Fully customizable PowerPoint slides
   Question bank
   Educational tasks
   Suggested assignments and conversation prompts
   Instructor’s handbook comprising guidance from the authors on the case study queries, IB obstacles, and Topics for Discussion solutions