International Marketing Second Edition by Daniel W. Baack

Global Marketing Second Version by Daniel W. Baack

1. ISBN-10

   1506389228
2. ISBN-13

   978-1506389226Daniel W. Baack is recognized as an Assistant Professor of Marketing at the College of Denver. Having a doctoral degree in Global Business and Marketing, his scholarly work has been featured in prominent marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, Global Business Review, and the Journal of Business Research. He has delivered more than 40 presentations to both business practitioners and educators in various national and international venues such as Canada, Mainland China, Italy, Mexico, Sweden, and Taiwan. He has co-authored a series of web-based courses on business ethics and contributed a chapter to the recent publication A New Era in Global Strategic Management.

   Donald Baack currently serves as a University Professor of Management at Pittsburg State University, where he has been a faculty member since 1988. Before joining Pittsburg State University, he held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack completed his Ph.D. at the University of Nebraska in 1987 with a primary focus on Organization and Management Theory.

   Professor Baack acts as a Consulting Editor for the Journal of Managerial Issues and has contributed articles to the publication. His research has also been published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research.

   Dr. Baack has written Organizational Behavior (Dame), Global Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, co-authored with Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack collaborated on the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently developed a series of 10 modules titled “Ethics Across the Curriculum” for Pearson Custom Publishing. In addition to his academic publications, he has authored three mainstream books in the romance/self-help genre.