Marketing 13th Edition by Roger Kerin – Test Bank

Marketing 13th Edition by Roger Kerin

1. ISBN-10

   1259573540
2. ISBN-13

   978-1259573545

   Kerin/Hartley’s Marketing thirteenth model may be one of the most comprehensive solutions for Concepts of Marketing available to cater to a diverse range of learners. Marketing emphasizes decision-making through detailed examples, cases, and videos involving real individuals making actual marketing decisions. The collective experience of the author team in the higher education setting continues to shape the title’s innovative pedagogical approach. Marketing is recognized for its engaging writing style, capacity to involve students in active learning methods, and vivid depictions of companies, marketing professionals, and entrepreneurs in scenarios, exercises, and testimonials that help students personalize marketing and identify potential career interests.

   Effective tools like Connect, Smart Book, and the regularly updated resources on www.kerinmarketing.com position this thirteenth edition of Marketing as the top choice for educators seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

   Kerin/Hartley’s Marketing is also accessible through McGraw-Hill Connect®, a subscription-based learning service available online via PC or tablet. A Connect subscription includes the following:

   • Smart Book® – an adaptive digital version of the course textbook that personalizes the learning experience based on students’ comprehension.
   • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing feature I See It! concept animations, video cases, and other interactive exercises that challenge students to apply concepts and explore how organizations analyze, create, deliver, communicate, and capture value. Contact your Learning Experience Advisor for a comprehensive list of assignments by chapter and learning outcome.
   • Progress dashboards that quickly show students their performance on assignments, with suggestions for improvement.
   • The option to purchase (for a small fee) a print version of the textbook. This binder-ready, loose-leaf version includes free shipping.