Marketing 2014, 17th Edition by William M – Test Bank

Examination Bank For Marketing 2014, 17th Edition by William M

1. ISBN-10

   1285092600
2. ISBN-13

   978-1285092607

   Wonderful for college students of various backgrounds and interest levels, Satisfaction and Ferrell’s MARKETING 2014, Global Edition merges a thorough examination of crucial marketing principles with an engaging visual presentation, user-friendly in approach. This cutting-edge, proven document and a wide range of supplemental educational materials (including eLectures, videos, and an interactive marketing blueprint) equip students with the knowledge and decision-making skills they require to excel in today’s fierce business landscape. MARKETING 2014, Global Edition encompasses the most recent coverage of marketing tactics and perspectives with extensive real-world instances, including content on social networking and digital advertising. This edition features a fresh section on electronic media and social networking integrating the latest research and trends in the evolving realm of e-marketing. It explores crucial topics derived from the rapidly changing world of current trade, addressing concerns like societal and ecological responsibility, sustainability, globalization, entrepreneurship, and marketing strategies during transitionary periods.