Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Assessment Element For Marketing An Introduction 13th Edition By Gary Armstrong

1. ISBN-10

   013414953X
2. ISBN-13

   978-0134149530

   Promotional: An Opening demonstrates students how consumer importance―constructing it and seizing it―propels every successful marketing strategy. Employing an organizational and educational structure that incorporates real-world instances and evidence to aid in bringing marketing to existence, the manuscript equips readers with all the essentials concerning promotion in an effective and compelling comprehensive educational bundle.

    

   The Thirteenth Edition illustrates the most recent trends in market promotion, including fresh coverage on on-line, social media, portable, and other digital innovations, equipping students with a more profound comprehension of fundamental marketing theories, plans, and maneuvers.

    

   Additionally Obtainable with My Promotional Lab ^TM

   This edition is also accessible with My Promotion Lab―an Internet-based homework, guide, and assessment initiative contrived to collaborate with this manuscript to engage students and advance outcomes. Within its controlled ambiance, learners practice what they grasp, assess their comprehension, and pursue a personalized study regimen that encourages them to better absorb course material and comprehend complicated ideas.