Marketing An Introduction, 15th edition Gary Armstrong

Check out financial institution for Introduction to Marketing, 15th edition by Gary Armstrong

1. ISBN-10

   1292433108
2. ISBN-13

   978-1292433103

For courses in advertising.

teaches students how the generation and acquisition of customer value drives successful marketing strategies.

The 15th Edition incorporates the major trends and changing forces that impact marketing in this digital era of customer value, engagement, and relationships. This, in turn, offers students a more comprehensive understanding of fundamental marketing principles, strategies, and practices. Through updated chapter-opening vignettes, Marketing at Work highlights, company cases, and end-of-chapter exercises, students have ample opportunities to apply marketing concepts to real-world company scenarios.