Marketing Management, 16th edition Alexander Chernev

Inspect financial establishment for Marketing Authority, 16th version Alexander Chernev

1. ISBN-10

   1292404817
2. ISBN-13

   978-1292404813

Commence contemplating like a marketer with the gold-standard textual content for at present’s Marketing Oversight.

Marketing Oversight, 16^th version by Kotler, Keller, and Chernev, is the newest model of this landmark textual content, providing an intensive evaluation of the newest theories and practices within the advertising atmosphere.

Perfect for undergraduates and graduates who want to pursue a profession within the discipline, the guide introduces you to the Marketing Supervisor’s thought process, specializing in the function, points, and selections that Managers face in alignment with firm wants and targets.

The textual content’s reader-friendly content material supplies balanced protection and a transparent construction that may information you thru the necessary steps to build, execute and manage successful marketing campaigns and compelling manufacturers.

The most recent edition makes use of a multidisciplinary method, providing in-depth information and broader understanding of the important advertising rules and core ideas. It’s going to challenge your critical pondering and analytical abilities with common practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience concerning how a successful marketing strategy works in large-scale organisations.

Reflecting recent changes and advancements in the discipline, the guide aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the discipline.