Marketing Management 2nd Edition By Marshall – Test Bank

Exam Bank For Marketing Management 2nd Edition By Marshall

1. ISBN-10

   0078028868
2. ISBN-13

   978-0078028861

   In the publication entitled Marshall/Johnston’s Marketing Management, Second Edition, considerable effort has been made to elucidate the concepts of promotion and marketing management as they are currently practiced in successful organizations.
   Given the significant transformations within the marketing domain, it is highly likely that the role of prominent marketing managers in aiding the organization and its customers, clients, and associates has evolved concomitantly. Nonetheless, no marketing management manual available today comprehensively and effectively encapsulates and conveys to students how marketing management is truly implemented in the contemporary business landscape of the twenty-first century. Unquestionably, an updated approach to teaching and learning in this field is warranted. The publication entitled Marketing Management Second Edition is tailored to address this necessity.