Marketing Management 3Rd Edition By Marshall-Test Bank

Review Bank For Marketing Management 3rd Edition By Marshall

1. ISBN-10

   1259637158
2. ISBN-13

   978-1259637155

   Greg Marshall and Mark Johnston (both from Rollins School) have put in considerable effort to depict marketing and management the most effective way it is currently implemented in successful organizations. The third edition, tailored for today’s learners in an engaging, dynamic, and professional manner, has received the special endorsement of the American Marketing Association as a recommended primary source for the PCM exam. The contents of the third edition capture the major trends in marketing management practice, and the teaching method is designed around current classroom learning preferences. With a 14-chapter structure available in both print and digital formats, this edition is suitable for all course schedules and delivery modes. Marketing Management, 3e, also provides a fully developed range of practical exercises at the conclusion of each chapter and on McGraw-Hill’s CONNECT platform, including marketing plan project suggestions.