Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank

Confirmation Manual For Promotion of High Technology Goods and Developments Third Version by Jakki J. Mohr

1. ISBN-10

   9332536627
2. ISBN-13

   978-9332536623

   Equip your university students with the crucial knowledge they require to efficiently advertise high-tech goods. Promotion of High-Technology Goods and Innovations is the sole manual in the field that concentrates on the unique marketing and advertising obstacles associated with high-tech products and services. The third edition preserves all the same principles and offerings of prior versions and integrates comprehensive coverage of the most recent academic exploration and contemporary commercial methods.