Marketing Real People, Real Choices, 10th edition Michael R. Solomon

Have a glance at financial institution for Marketing Genuine People, Genuine Choices, 10th ed Michael R. Solomon

• ISBN-10 ‏ : ‎ 0135199891
• ISBN-13 ‏ : ‎ 978-0135199893

Enterprises do not make choices. Individuals do.
Marketing: Genuine Individuals, Genuine Choices  stands out as the solitary information to launch advertising from the standpoint of real individuals, who make real advertising choices, at leading corporations each day. Appropriate and pertinent, this reader-friendly guide demonstrates students how advertising principles are carried out, and the impacts they can have on a company. Showcasing new information, illustrations, and assessment, the 10th Edition maintains its emphasis on the fundamental issues every marketer must understand, including value, analytics and metrics, and ethical and sustainable marketing. It also underscores the significance of branding oneself and illustrates to students how the principles they learn in school apply directly to their own personal marketing plan. With this guide, students take an involved approach to comprehending marketing through decision-making and are well prepared to tackle what’s occurring in the world of marketing today.