Marketing Research Methodological Foundations 10th Edition – Test Bank

Question Bank For Marketing Research Methodological Foundations 10th Edition

1. ISBN-10

   0324359950
2. ISBN-13

   978-0324359954

   This leading guide by Dr. Dawn Iacobucci and Dr. Gilbert Churchill provides a reliable and well-rounded approach to both qualitative and quantitative marketing analysis. Recognized as the foremost expert in today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures that readers build a robust theoretical foundation and practical understanding of marketing research in contemporary practice. The comprehensive coverage of the six stages of the research process establishes a solid framework, addressing emerging topics and tools. New Qualtrics™ research exercises and SPSS 17 coverage offer hands-on experience with popular online survey tools used in modern businesses. Through its practical applications, clear exposition, and a wide range of relevant case studies, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, proves to be an excellent educational resource for current students and a valuable reference guide for professionals throughout their careers.