Marketing Strategy Text and Cases 6th Edition by O. C. Ferrell -Test Bank

Discover Solution For Marketing Plan Text and Cases 6th Edition by O. C. Ferrell

1. ISSN-10

   9788131531822
2. ISSN-13

   978-8131531822

   Thoroughly revised and upgraded, MARKETING PLAN, 6e carries on with a significant objective: to instruct pupils to think and behave as entrepreneurs. Packed with cutting-edge coverage, contemporary instances, fresh scenarios, and visuals, the sixth edition provides a practical, straightforward approach to scrutinizing, scheming, and executing marketing and advertising tactics–guiding students on how to formulate a client-focused market tactics and plan. Learners refine their analytical and imaginative critical thought abilities as they absorb the fundamental concepts and tools of marketing plan. Sustaining the text’s trademark user-friendly approach, this sixth edition addresses critical aspects without diving into industry terminology–all within a concise 10 chapters.