Marketing The Core 8th Edition By Roger Kerin – Test Bank

For Marketing The Core 8th Edition By Roger Kerin

1. ISBN-10

   1260711455
2. ISBN-13

   978-1260711455

   Marketing: The Core presents a brief, 18-chapter version of the Kerin/Hartley Marketing 14e material, likely the most rigorous and robust program available. The Core 8e also demonstrates the authors’ dedication to engagement, management, and innovation: Engagement through proven, interactive learning activities to help instructors illustrate textbook concepts, emphasizing real-life examples. Media-enhanced PPT slides, alternate cases, and a test bank with over 5,000 items are included in the complete instructor resource suite. Management in clear, contemporary content and conversational writing style, with a new focus on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily align activities. Innovation in results-driven Connect®, a highly reliable, user-friendly homework and learning management solution that integrates learning science and award-winning adaptive tools to enhance student outcomes.

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   What is a Test Bank?
   A test bank consists of exam questions tailored to the content of a specific textbook. Many instructors rely on these resources to create their tests. Test banks may include any or all of the following types of questions: multiple choice, true/false, fill in the blank, matching, and essay/short answer.