Media Management and Artificial Intelligence 1st Edition by Alex Connock

Exam Resource for Media Management and Artificial Intelligence 1st Edition by Alex Connock

1. ISBN-10

   103210094X
2. ISBN-13

   978-1032100944

3. This advanced textbook explores current media business models within the realm of Artificial Intelligence (AI) and digital transformation. The impact of AI on media production and distribution is considerable, ranging from recommendation systems to synthetic individuals, and from video-to-text tools to natural language models. According to a natural language generation model queried about the subject of this book, “AI stands as the primary catalyst for transformation in the media industry. It is poised to unlock incredible opportunities.” This book endeavors to delve into these potential opportunities.

   The examination of media unfolds across four main sections. The ‘Concepts’ section charts business models and the primary AI tools. ‘Platforms’ delves into distribution channels encompassing Video Games, Streamers, Social Networks, Broadcast, and Digital Publishing. ‘Creators’ analyzes the core components of content production across Scripted, Entertainment, Factual, Content Marketing, Creators, and Music domains. Lastly, ‘Innovators’ scrutinizes emerging sectors like Podcasting, Esports, the Metaverse, and other AI-driven trends. Each chapter employs a standard value creation model, tracing a specific sector through stages of development, production, distribution, and monetization.

   The book scrutinizes diverse case studies from varied regions including India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark, and China – centered around creative entrepreneurship, revenue models, profit drivers, rights, and evolving AI technologies. Questions accompany each case study, while chapter summaries consolidate knowledge.

   Applied and tech-centric, this text serves as essential reading for advanced undergraduate and postgraduate students studying Media Management – or the convergence of Entertainment, Media, and Technology. Online resources comprise chapter-specific PowerPoint slides and an Instructor’s Manual featuring supplementary exercises and case studies.