Persuasion in Society 4th Edition by Jean G. Jones

Explore Bank For The Art of Influence 4th Edition written by Jean G. Jones

• ISBN-10 ‏ : ‎036761572X
• ISBN-13 ‏ : ‎978-0367615727

This latest fourth iteration introduces individuals to the diverse landscape of persuasive strategies and academic exploration, blending viewpoints from oratory, critical thinking, and social studies and applying their insights to real-world political, societal, and commercial environments.

This book analyzes contemporary and traditional ideology through the eyes of today’s culture, urging readers to delve into the essence of influence and grasp its significance in their existence. Embracing a modern methodology, it encompasses influences from pop culture, mass media, social networks, advertising, political campaigns, and social uprisings to help readers evolve into informed producers and recipients of persuasive communications. Case studies illustrate how and why individuals succumb to persuasive communications, illustrating the mechanism of persuasion on a cognitive level. This updated volume includes expanded exploration of the morality of influence, encompassing conflicting viewpoints on addressing contentious topics in the educational setting; an additional section on propaganda and doctrines; and a stronger emphasis on digital environments and social networks. Discussion prompts, practical exercises, and essential concepts are presented for each section.