Public Relations Strategies and Tactics 12th Edition Dennis L. Wilcox

Have a glance at financial institution for Publicity Relations Approaches and Maneuvers 12th Edition Dennis L. Wilcox

1. ISBN-10

   0137847777
2. ISBN-13

   978-0137847778

Publicity Relations: Approaches and Maneuvers provides an easily understood, comprehensive, current perspective on publicity relations that instructors and pupils alike have lauded for over 30 years. You’ll find the numerous diagrams, illustrations, and real-life case studies and examples to be captivating. And the authors’ emphasis on ethical accountability and references to pivotal research and classic PR techniques will aid your comprehension of the field.

The 12th Edition offers a restructured chapter framework that establishes more coherence between fundamental concepts. An expanded chapter on social media highlights its predominant role in any publicity relations program or campaign. And a new chapter on careers in publicity relations encourages you to contemplate issues from the viewpoint of a working PR practitioner.