Sales Force Management Leadership, Innovation, Technology 11th edition 11th Edition by Mark W. Johnston
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Explore Financial institution For Sales Team Management Leadership, Innovation, Technology 11th Edition by Mark W. Johnston
- ISBN-10: 0415534623
- ISBN-13: 978-0415534628
In this latest iteration of Sales Team Management, Mark Johnston and Greg Marshall continue to enhance the reputation set by Churchill, Ford, and Walker, solidifying the book’s global standing as the foremost textbook in the field. It is a modern classic, completely updated for contemporary sales management strategies.
In addition to the Churchill, Ford, and Walker methodology, the new edition also includes:
- An emphasis on leadership, technology, innovation, ethics, and global commerce
- Fresh content integrated throughout the book on diverse sales communication strategies, leadership, and the connection between marketing and sales operations
- Ongoing collaboration with HR Chally, a global sales advisory firm that supplies cutting-edge information for each chapter, enabling students to gain insights and address real-world scenarios related to current sales team challenges
About the Author
Mark W. Johnston holds the Alan and Sandra Gerry Professorship in Marketing and Ethics at Rollins College, USA. He has contributed to various publications including the Journal of Marketing Research and the Journal of Personal Selling and Sales Management.
Greg W. Marshall serves as the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. An active researcher in advertising and sales management, Greg has authored numerous journal articles and serves as the editor of the Journal of Marketing Theory and Practice.
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