Sales Force Management Leadership, Innovation, Technology 12th Edition by Mark W. Johnston
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Check out Financial institution For Sales Team Management Leadership, Creativity, Technology 12th Edition by Mark W. Johnston
- ISBN-10 : 1138951722
- ISBN-13 : 978-1138951723
In this latest edition of Sales Team Management, Mark Johnston and Greg Marshall continue to enhance the tradition of excellence established by Churchill, Ford, and Walker, elevating the book’s reputation globally as the premier textbook in the field. The authors have intensified the focus on overseeing the modern tools of marketing, such as client management (CRM), social media and technology-facilitated sales, and sales analytics. It is a contemporary masterpiece, completely revised for modern sales management practices.
Educational features include:
- Interactive breakout questions designed to ignite lively discussions
- Leadership challenge assignments and mini-cases to aid students in grasping and implementing the principles they have learned in the classroom
- Leadership, Creativity, and Technology segments that mirror real-world obstacles encountered by sales representatives and their supervisors
- New Ethical Dilemma segments in each chapter place students in the position of making ethical choices in sales
- Role Plays that enable students to learn through practice
- A compilation of comprehensive sales management cases on the partner website
A partner website showcases an instructor’s guide, PowerPoints, and other resources to offer additional assistance to students and teachers.
About the Author
Mark W. Johnston holds the Alan and Sandra Gerry Professorship of Marketing and Ethics at Rollins College, USA. He is the co-writer, alongside Greg W. Marshall, of Modern Promoting, 5th edition, published by Routledge and the forthcoming Routledge Companion to Promoting and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, alongside Mark W. Johnston, of Modern Promoting, 5th edition, published by Routledge and the forthcoming Routledge Companion to Promoting and Sales Management.
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