Sales Management Analysis and Decision Making 10th Edition
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Format: Downloadable ZIP File
Resource Type: Test bank
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Have a glance at Banking Institution For Sales Supervision Examination and Decision Creation 10th Version
- ISBN-10 : 0367252732
- ISBN-13 : 978-0367252731
This tenth iteration of Sales Supervision upholds the tradition of amalgamating the newest sales supervision exploration with the real-world “optimal practices” of foremost sales institutions. The authors instruct sales supervision courses, and engage with sales managers and sales supervision academicians consistently. Their manuscript accentuates the significance of utilizing diverse sales techniques for varied customer segments, along with fusing corporate, business, marketing, and sales strategies. Sales Supervision encompasses coverage of the contemporary trends and quandaries in sales supervision, encompassing numerous real-world instances from the present-day business realm that are employed throughout the manuscript to elucidate chapter dialogues.
Key revisions in this edition consist of:
- Updates in every chapter to mirror the latest sales supervision exploration, and prominent sales supervision trends and methodologies;
- Revamped end-of-chapter scenarios;
- Modified ethical predicament boxes;
- All recent chapter initiation anecdotes about renowned enterprises that exemplify pivotal themes from that chapter; and
- New or revised remarks from sales managers in “Sales Supervision within the 21st Century” boxes.
Regarding the Scribe
Thomas N. Ingram is a Division Head Emeriti and Professor of Marketing Emeriti at Colorado State University, USA.
Raymond W. (Buddy) LaForge holds the Brown-Forman Professorship of Marketing Emeriti at University of Louisville, USA.
Ramon A. Avila holds the George and Frances Ball Distinctive Professorship of Marketing and the pioneering director of the Hub for Professional Selling at Ball State University, USA.
Charles H. Schwepker, Jr. holds the Randall and Kelly Harbert Distinguished Marketing Professorship at University of Central Missouri, USA.
Michael R. Williams holds the American Floral Services Chair in Marketing and is Professor of Marketing and Deputy Dean for Scholarly Affairs at Oklahoma City University, USA.
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