Sales Management Analysis and Decision Making 9th Edition by Thomas N. Ingram
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Discover the Banking Institution for Sales Management Analysis and Decision Making Ninth Edition by Thomas N. Ingram
- ISBN-10 : 0765644517
- ISBN-13 : 978-0765644510
The fresh ninth iteration of Sales Management continues the tradition of merging the most recent sales management analysis with real-world “optimal practices” of prominent sales organizations. The writers instruct sales management courses and engage with sales supervisors and sales management lecturers on a regular basis. Their manuscript emphasizes the significance of utilizing diverse sales tactics for varied consumer segments, as well as combining corporate, business, marketing, and sales strategies. Sales Management comprises up-to-date coverage of the trends and concerns in sales management, encompassing numerous actual examples from the contemporary business environment that are utilized throughout the manuscript to shed light on chapter deliberations.
Significant modifications in this publication involve:
- Revisions in each section to mirror the most recent sales management research, and primary sales management trends and practices
- An extended conversation on confidence establishment and trust-oriented marketing as foundational elements for effective sales management
- Entirely new chapter-opening anecdotes about renowned enterprises that introduce each section and exemplify fundamental topics from that section
- Fresh or revised observations from sales supervisors in “Sales Management in the 21st Century” bins
About the Writer
Thomas N. Ingram is a Partnership of Excellence Fellow and professor of marketing at Colorado State University, USA.
Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at University of Louisville, USA.
Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the HH Gregg Center for Professional Advertising at Ball State University, USA.
Charles H. Schwepker, Jr. is the Mike and Patti Davidson Distinguished Marketing Professor at University of Central Missouri, USA.
Michael R. Williams is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University, USA.
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