STRATEGIC INNOVATION MANAGEMENT By TIDD, BESSANT – TEST BANK

This initial edition of Strategic Innovation Administration presents a fresh and engaging addition to the well-known bestselling books Controlling Innovation and Innovation and Entrepreneurship authored by Joe Tidd and John Bessant. Geared towards students enrolled in business studies and management courses, as well as interdisciplinary programs, this book offers a pragmatic and easily accessible evidence-based approach to overseeing innovation in diverse settings, spanning from production, services, small to large enterprises, to the private, public, and nonprofit sectors.

The material has been structured to be seamlessly connected with the Innovation Portal at www.innovation-portal.information, containing an extensive array of supplementary resources for both educators and learners, comprising teaching aids, case studies, multimedia clips, innovation instruments, workshop and evaluation activities, in addition to over 300 exam-bank queries.