Strategic Management of Technological Innovation Melissa Schilling 6th Edition

Assessment Bank For Innovation Management Strategy Melissa Schilling 6e

1. ISBN-10

   1260087956
2. ISBN-13

   978-1260087956
3. Melissa Schillings Innovation Management Strategy, topping the charts in innovation strategy textbooks worldwide. It views innovation management as a strategic procedure, following the strategic management process commonly found in most strategy books. Moving from assessing competitive dynamics to devising strategies and executing them. While emphasizing practical instances and illustrations, it also offers comprehensive coverage of current studies and references for additional readings. Tailored as the core material for classes focusing on strategic management, innovation, and new product development. Addressing the requirements of both business and engineering students.