The Strategic Planning Process Understanding Strategy in Global Markets

Strategic organization is a topic that exhibits diversity in tactic and scale, but uniformity in teaching. This publication, an updated edition of its prosperous forerunner, offers something distinct to the field, by concisely introducing it with a concentration on carrying out commerce in the Middle East and North Africa. Enhanced by online case studies and other resources, the reader is exposed to a myriad of concepts, theories, practical implications, and experiential exercises in the strategic management process. The revised text explores crucial regional matters, including the “Arab Spring”, economic downturn, corporate social responsibility, the role of women in business, and the emergence of developing economies. The reader is urged to scrutinize the world considering the challenges many organizations are confronting globally. Features like “Pause and Reflect Critically” and “Focus” points throughout each chapter promote and inspire a thoughtful study of the text. This is a publication designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors lead the reader through both new and ongoing issues in the field of strategic management and enable them to cultivate a deeper understanding of this ever-evolving field.