Advertising and Integrated Brand Promotion 7th Edition By OGuinn – Test Bank

Evaluation Collection For Marketing and Unified Brand Promotion 7th Edition By OGuinn

1. ISBN-10

   1285187814
2. ISBN-13

   978-1285187815

   Position yourself in the heart of today’s fast-paced exciting world of marketing with O’Guinn/Allen/Semenik/Shut’s MARKETING AND UNIFIED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ extensive experiences in the boardroom and classroom to provide you captivating insights into marketing in the real world. With MARKETING AND UNIFIED BRAND PROMOTION, 7E you will observe how successful marketing is the outcome of diligent effort and meticulous planning. The exceptional online companion to the printed text offers integrated discussion of video and other media previously unavailable to be illustrated in traditional print delivery. A pioneer for its focus on integrated brand promotion, this edition combines a solid grasp of marketing strategy and essential theory with real-world applications. The book’s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly articulated text brings a solid understanding of marketing strategy to life with more dynamic visuals and graphic examples than ever before. Today’s most popular advertisements and presentations merge with coverage of the latest practices and industry trends, including social media, design thinking, and an emphasis on globalization. The book’s emphasis on actual marketing practice is reflected in the content that follows the same process as a marketing firm. Trust MARKETING AND UNIFIED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to achieve results in marketing and business today.