Ad Promotion Canadian 6th Edition Guolla Test Bank
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ISBN-101259272303
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ISBN-13978-1259272301Guolla/Belch Advertising and Promotion: An IMC Perspective offers a foundation for college students to grasp the process of advertising communications, its impact on consumer decision-making, and ways to create promotional strategies. The Sixth Canadian Edition emphasizes Canadian examples, social media, and mobile technology, along with current theory and visual aids through numerous figures and displays.
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