Basic Marketing Research 9th Edition by Tom J. Brown – Test Bank

Examination Bank For Essential Marketing Analysis 9th Edition by Tom J. Brown

• ISBN 13: 9781337100298
• ISBN 10:1337100293

ESSENTIAL MARKETING ANALYSIS is crafted from an academic perspective by writers who have dedicated numerous hours collaborating with undergraduate university individuals, such as yourself, on live analysis projects. For an advertising text to be impactful, you must be capable of comprehend it. You can rely on the writers to provide a thorough, yet accessible, exploration of marketing research in this 9th Edition. You examine the two prevailing methods of collecting advertising information, learn how to blend these methods and handle data from diverse origins. You assess the data-gathering role from the viewpoints of researchers who assemble data and advertising executives who utilize it. This presentation is packed with the features that render it a top seller, from study resources to up-to-date content to an easy-to-grasp writing style.

About the Author
Tom J. Brown holds the Noble Foundation Chair in Marketing Strategy and is a Marketing Professor within the Spears College of Business at Oklahoma State University. Furthermore, he acts as the Director of the Center for Customer Interface Excellence in the Spears College. He earned his Ph.D. from the University of Wisconsin-Madison. Dr. Brown instructs marketing research and has overseen numerous student research projects for business clients ranging from nonprofit service entities to Fortune 500 corporations. Dr. Brown is a former recipient of the Sheth Foundation Best Paper Award in the Journal of the Academy of Marketing Science. Additionally, he received a Richard D. Irwin Foundation Doctoral Dissertation Fellowship while at the University of Wisconsin, the Kenneth D. and Leitner Greiner Teaching Award, and the Regents Distinguished Research Award, all at Oklahoma State University. Moreover, he was acknowledged as an International Research Fellow at the University of Oxford for his contributions to corporate recognition. Dr. Brown’s articles have been featured in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology, Journal of Retailing, and Journal of Service Research. His current research interests include organizational frontline research (e.g., customer orientation of frontline personnel; customer influences on frontline personnel) and the causes and effects of corporate affiliations (e.g., recognition, identity). He is a co-founder of the Corporate Associations/Identity Research Group as well as the Organizational Frontlines Research Symposia series. He is actively involved in the American Marketing Association, having co-chaired several national conferences, co-hosted the AMA/Sheth Doctoral Consortium, and served as president of the Academic Council. Additionally, he holds a leadership position at Sunnybrook Christian Church.

Tracy A. Suter received his Ph.D. from the University of Arkansas. Prior to joining the management and marketing faculty at The University of Tulsa, he was a faculty member in the Department of Marketing and School of Entrepreneurship at Oklahoma State University and a marketing faculty member at the University of Southern Mississippi. Dr. Suter teaches various courses with a focus on marketing research and applied creativity. Each semester, undergraduate marketing research students undertake real-world research projects for local for-profit and nonprofit organizations under his supervision. These service-learning initiatives now total in the hundreds completed. Dr. Suter’s research interests encompass public policy, the utilization of new, innovative technologies in marketing and entrepreneurship, and consumer-to-consumer communities. He has been published in journals such as the Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Retailing among many others. He has also served on two editorial review boards of academic journals and is a frequent reviewer for various journals and conferences. Dr. Suter currently holds the David and Leslie Lawson Chair at Tulsa and previously held the Daniel White Jordan Chair at Oklahoma State. He has garnered numerous awards for both research and teaching activities including the University of Arkansas Award for Excellence in Teaching, the Sherwin-Williams Distinguished Teaching Competition Award presented by the Society for Marketing Advances, and the Kenneth D. and Leitner Greiner Outstanding Teaching, Regents Distinguished Teaching, and President’s Outstanding Faculty Awards all at Oklahoma State University. Dr. Suter is often invited to speak to doctoral students and other academic groups about teaching excellence.

A distinguished figure in the realm of marketing research, Gilbert A. Churchill, Jr., joined the University of Wisconsin faculty after completing his D.B.A. from Indiana University in 1966. Dr. Churchill was honored as a Distinguished Marketing Educator by the American Marketing Association in 1986, the second individual to receive such recognition. This prestigious award acknowledges and celebrates a living marketing educator for exceptional service and outstanding contributions in the field of marketing education. Dr. Churchill was also bestowed with the Academy of Marketing Science’s lifetime achievement award in 1993 for his significant scholarly input. In 1996, he was granted a Paul D. Converse Award, bestowed upon the most influential marketing scholars, as evaluated by a national panel drawn from universities, corporations, and government. That same year, the Marketing Research Group of the American Marketing Association established the Gilbert A. Churchill, Jr. Lifetime Achievement Award, presented annually to an individual who has made substantial contributions to marketing research. Dr. Churchill is a former recipient of the annual William O’Dell Award for an outstanding article in the Journal of Marketing Research. He has also been a finalist for the award on five additional occasions. He is a co-author of the most and third-most influential articles of the past century in sales management, as determined by a panel of experts in the field. His works have been featured in publications such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Decision Sciences, Technometrics, and Organizational Behavior and Human Performance.