Consumer Behavior Buying, Having, Being, 12th edition Michael R. Solomon

Consumer Actions Shopping for, Having, Existing, 12th release Michael R. Solomon

1. ISBN-10

   9780134129938
2. ISBN-13

   978-0134129938

3. Consumer Actions: Shopping for, Having, and Existing encompasses what comes about previous to, in the middle of, and subsequent to the point of acquisition. It examines how possessing or lacking particular goods impacts our existence, notably within the realm of social media and the digital era.

   In the 12th Release, current material mirrors significant marketing tendencies and modifications that influence this sphere of analysis. Given that all of us are consumers, many of the subjects hold relevance on both a professional and personal level. This facilitates the application of theory beyond the classroom and retains an advantage in the dynamic and evolving domain of consumer behavior.