Economics of Tourism and Hospitality A Micro Approach, 1st Edition

Explore Financial Institution For Microeconomic Consideration in Tourism and Hospitality – 1st Edition

1. ISBN-10

   0367897350
2. ISBN-13

   978-0367897352

3. This comprehensive e-book offers students a practical introduction to microeconomics in the contexts of tourism and hospitality. It thoroughly examines the market mechanism, demand and supply, corporate behavior and strategy, as well as transactions and institutions.

   Not only does this e-book assist students in grasping fundamental microeconomic theories essential for comprehending the tourism and hospitality industry, but it also guides them in studying consumer behavior and corporate strategy specific to the sector. Throughout the e-book, readers are directed to develop the economic analysis of tourism and hospitality, progressing from economic intuition to graphical representation and mathematical quantification. Rigorous case studies illustrate the applications of key microeconomic theories in solving a variety of real-world issues, including Uber’s surge pricing, Airbnb’s supply adjustment, and the competition between McDonald’s and Burger King for prime locations. This accessible e-book is illustrated with engaging diagrams and is enriched with various features such as chapter summaries, review questions, and additional readings to further reader understanding.

   By delving into this e-book, students will be able to cultivate an economist’s mode of thinking, enabling them to scrutinize tourism and hospitality businesses rigorously and critically. This e-book is essential reading for all tourism and hospitality students and academics.