Integrated Advertising Promotion And Marketing Communications 1st Canadian Edition By Clow-Test Bank
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By Clow Integrated Advertising Promotion And Marketing Communications 1st Canadian Edition Test Bank
ISBN-10: 0138023174, ISBN-13: 978-0138023171
1. Behind the scenes, Critical Mass can credit its success to creating some of the most engaging and innovative online brand experiences.
- True
- False
Answer: a
Difficult: 3
Type: True/False
Page Reference: 308
Skill: Application
2. Nicole from Critical Mass suggests using a blog as a way for individuals in the job market to display their ideas and market themselves to potential employers.
- True
- False
Answer: a
Difficult: 3
Type: True/False
Page Reference: 310
Skill: Application
3. The traditional marketing functions have been blurred by digital marketing.
- True
- False
Answer: a
Difficult: 1
Type: True/False
Page Reference: 310
Skill: Concept
4. Specific marketing communications in an online environment are closely tied to e-commerce.
- True
- False
Answer: a
Difficult: 1
Type: True/False
Page Reference: 310
Skill: Concept
5. Among all marketing communications, digital marketing is the most consistent.
- True
- False
Answer: b
Difficult: 1
Type: True/False
Page Reference: 311
Skill: Concept
6. In the future, all devices like televisions, radios, computers, and cell phones may just be devices with a specific IP address.
- True
- False
Answer: a
Difficult: 1
Type: True/False
Page Reference: 311
Skill: Concept
7. Display/space advertising differs the most from traditional advertising media.
- True
- False
Answer: b
Difficult: 2
Type: True/False
Page Reference: 311
Skill: Concept
8. Display/space advertising places advertising messages in front of users.
- True
- False
Answer: a
Difficult: 1
Type: True/False
Page Reference: 311
Skill: Concept
9. Mobile media falls under the category of display/space advertising.
- True
- False
Answer: a
Difficult: 2
Type: True/False
Page Reference: 311
Skill: Concept
10. Coupons and flyers are considered a form of display/space advertising.
- True
- False
Answer: b
Difficult: 2
Type: True/False
Page Reference: 311
Skill: Concept
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