Marketing An Introduction Fifth Edition by Rosalind Masterson

Introduction to Marketing Fifth Edition by Rosalind Masterson

1. ISBN-10

   1526494574
2. ISBN-13

   978-1526494573

3. Rosalind Masterson has instructed and served as an external reviewer at multiple universities over an educational career spanning two decades, most recently at De Montfort University. She has been in charge of marketing programs at both undergraduate and postgraduate levels and was an evaluator for the Chartered Institute of Marketing. She has created various educational modules. Ros holds a degree in English and American Literature along with an MBA. Her professional experience includes sales and promotional roles primarily within the IT sector. Before transitioning into full-time academia, she managed her own marketing consultancy.

   Nichola Phillips is an Associate Professor of Marketing at De Montfort University. Nichola has developed and delivered various marketing communication modules at undergraduate and postgraduate levels and also served as Marketing Program Leader. Nichola studied Experimental Psychology at the University of Oxford before embarking on a career in Public Relations management, eventually as Divisional Director at the RED Consultancy in London. Nichola’s specific interest in digital marketing and social media originates from her work, both agency and client-side, for Microsoft’s MSN network of websites and services. Current research interests include digital and transitional identities as well as the shape and function of online consumption narratives.

   David Pickton is an Associate Director of Strategic Partnerships. He has been bestowed with the title of ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England, having been a founding member and head of its academic Marketing Department. He has served on the Editorial Board of several marketing journals and as a visiting scholar and external evaluator at over 20 universities in the UK, Europe, and Asia. He has contributed to numerous academic publications and has penned several articles, ranking in the top 0.1% of researchers on Academia.edu (based on the 30-day views of his papers).

   His professional background includes marketing and advertising management roles on both the client and agency sides of the industry, as well as directorship of his own business consultancy. His professional affiliations have included membership in the Academy of Marketing and fellowships with the Chartered Institute of Marketing, the Royal Society of Arts, and the Higher Education Academy.