Marketing Communications

Take a look at Financial institution for Advertising Communications

1. ISBN-10

   9780415507714
2. ISBN-13

   978-0415507714

In view of the rise of digital and social media, there has never been a more energetic time to engage with advertising and marketing communications – and never has the combination of marketing communications (marcoms) principles morphed into a strategic marketing plan been more challenging. Even the finest product on the planet won’t sell without the precise access to your potential customers and the right message to captivate them.

This textbook adopts a distinctively pragmatic approach to the subject such that, while a structured overview of planning, development, implementation, and evaluation of marketing communications is in place, the detailed instances made available by the Institute for Practitioners in Advertising (IPA) demonstrate how real challenges encountered by professionals in the field were tackled. This book will aid you in cultivating the expertise you need to transform theory into the precise integrated communication plan, in order to excel in an increasingly competitive landscape.