Services Marketing Concepts Strategies & Cases 5th Edition By K. Douglas Hoffman – Test Bank

Examination Bank For Services Marketing Ideas Techniques & Cases 5th Version By Okay. Douglas Hoffman

1. ISBN-10

   1285429788
2. ISBN-13

   978-1285429786

   Consider the implementation of services advertising as a competitive tool from an extensively wide viewpoint with SERVICES MARKETING: Ideas, Techniques, AND Cases, 5E. By using a user-friendly, simplified structure, this book delves into services marketing not just as a primary priority for service firms, but also as a strategic advantage for firms that market physical goods. Genuine instances highlight businesses from sectors both within and beyond the 9 service economy supersectors: education and healthcare services, financial activities, government, information, recreation and tourism, professional and corporate services, transportation and utilities, wholesale and retail trade, and “other services.” State-of-the-art information tackles contemporary topics such as sustainability, technology, and the global market, providing you with valuable business insights. An innovative online format offers additional features and flexibility to keep you updated with the most recent advancements.