Understanding Communication Research Methods

Comprehending Communication Research Approaches

1. ISBN-10

   113805268X
2. ISBN-13

   978-1138052680

3. By utilizing an engaging how-to approach extracted from academic scholarship, real-life instances, and contemporary culture, this textbook offers students compelling reasons to show interest in research methods and a practical guide to conducting research on their own. By examining quantitative, qualitative, and critical research approaches, this revised edition helps undergraduate students to gain a better understanding of the theoretical and practical applications of research methods through clear and practical demonstrations. The book encompasses all the primary research approaches within the field of communication, including online methodologies, and offers level-appropriate applications of these approaches through theoretical and practical examples and exercises, featuring new sample student papers that illustrate the application of research methods.

   The book also presents dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These resources include hyperlinks, videos, outlines and activities, suggested readings, test questions, and more.