Understanding Strategic Analysis A Simple Guide to Choosing, Developing and Implementing Business Strategy, 3Edition

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1. ISBN-10

   1032385138
2. ISBN-13

   978-1032385136

3. Comprehending Strategic Analysis presents a compressed and practical guide for organizational strategic assessment, plan expansion, decision-making, and implementation.

   The book leads the reader sequentially through the history of strategic management and the process of creating a new plan. It examines how to evaluate the strategic abilities and context of the organization, how to recognize and choose between the various strategic options, and how to effectively carry out the change in plan. Small case studies and thoughtful questions provide incentives for group discussions, whereas chapter objectives and summaries organize and strengthen learning. The concluding chapter presents a comprehensive worked example to illustrate the process as a whole.

   Fresh and concise, this manuscript offers valuable and practical education for postgraduate, MBA and executive coaching students of strategic management, as well as practicing managers in organizations of all sizes. Online resources include a brief Teacher’s Manual, chapter-by-chapter PowerPoint slides, and an examination question test bank.