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Advertising and Integrated Brand Promotion 8th Edition By Thomas O’Guinn – Test Bank
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Examination Solutions For Marketing and Unified Brand Promotion 8th Version By Thomas O’Guinn
ISBN-10: 1337110213 ISBN-13: 9781337110211
Table of Contents
Section I: MARKETING AND UNIFIED BRAND PROMOTION IN BUSINESS AND SOCIETY.
1. The Universe of Marketing and IBP.
2. The Evolution of the Marketing Business: Advertisers, Marketing Agencies, and Support Organizations.
3. The Past of Marketing and Brand Promotion.
4. Social, Moral, and Regulatory Facets of Marketing and Promotion.
Section II: ANALYZING THE ENVIRONMENT FOR MARKETING AND UNIFIED BRAND PROMOTION.
5. Marketing, Unified Brand Promotion, and Customer Behavior.
6. Market Segmentation, Positioning, and the Value Proposition.
7. Marketing Analysis.
8. Planning Marketing and Unified Brand Promotion.
Section III: THE CREATIVE PROCESS.
9. Managing Ingenuity in Marketing and IBP.
10. Innovative Message Strategy.
11. Executing the Innovative.
Section IV: THE MEDIA PROCESS.
12. Media Planning Prerequisites.
13. Media Planning: Newspapers, Magazines, Television, and Radio.
14. Media Planning: Marketing and IBP in Digital, Social, & Mobile Media.
Section V: UNIFIED BRAND PROMOTION.
15. Sales Promotion, Point-of-Purchase Marketing, and Support Media.
16. Event Sponsorship, Product Placements, and Branded Entertainment.
17. Integrating Direct Marketing and Personal Selling.
18. Public Relations, Influencer Marketing, and Corporate Marketing.
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Original price was: $45.00.$34.97Current price is: $34.97.
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