Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O’Guinn – Test Bank

Solutions Manual For Marketing and Integrated Brand Promotion, International Edition 5th Edition by Thomas O’Guinn

1. ISBN-10

   0324568673
2. ISBN-13

   978-0324568677

   Effective selling is the result of hard work and meticulous planning. The engaging new MARKETING AND INTEGRATED BRAND PROMOTION, International Edition 5th Edition demonstrates the best way to most efficiently achieve this and attain the finest results. More visible than ever, the completely revised fifth edition provides an innovative, integrated learning experience for your students. It upholds the tradition of O’Guinn, Allen, and Semenik in imparting a solid understanding of marketing strategy through a clearly articulated text, accompanied by over 500 of the most contemporary ads and displays. A front-runner in its focus on integrated brand promotion, it merges a captivating presentation of the fundamentals of marketing with stimulating coverage of the latest issues and trends. Enriched with practical features and insights, the book presents concepts in the context of actual marketing practice—starting with the table of contents, which follows the same process as an advertising agency. In addition to its comprehensive instructor’s resources, the fifth edition includes a new media-rich PowerPoint® presentation with embedded video. Students will also be captivated and inspired by the award-winning Clios DVD.

   Author Profile

   Thomas C. O’Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O’Guinn has extensively published. He has been involved in numerous editorial and advisory boards, and his research has garnered multiple awards. He has assisted numerous prominent marketers with their advertising and marketing efforts. He is currently engaged with UW-Madison’s Design for Business Thinking initiative. He has never owned a minivan.

   Chris Allen, Ph. D., is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has held academic positions at Northwestern University and the University of Massachusetts at Amherst. His research has delved into the influence of affect and emotion in decision-making and persuasive communication. Other published work has explored consumption issues in various domains such as determinants of household spending, motives for blood donation, promoting energy conservation, and the effects of narratives on consumers’ attitudes. It has been featured in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Marketing, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G’s Marketing Innovation Research Fund—a funding source for dissertation research. He obtained his Ph.D. in Marketing and Consumer Psychology from Ohio State University.

   Richard J. Semenik, Ph. D., is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College’s Center for Entrepreneurship for the New West. Before joining Montana State, Rich headed the Marketing Department at the Eccles College of Business at the University of Utah and served as Associate Dean for Research. He has also co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has delivered numerous speeches and seminars across the USA, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He has also been a visiting research scholar at the Vrije Universities in Amsterdam, the Netherlands, and a visiting scholar at Anahuac University in Mexico City, Mexico. His research has been featured in the Journal of Marketing, Journal of Consumer Research, and Journal of International Marketing, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early-stage start-up companies including IBM, Premier Hotels International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, Data Gears, Scientific Supplies, and Ligo Cyte Pharmaceuticals. Professor Semenik has also served on the National Board of Directors of the American Marketing Museum and the Business Relations Board of the American Academy of Marketing. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.