Essentials of Marketing 15th Edition by William Perreault Jr – Test Bank

Exam Compilation For Crucial Aspects of Advertising 15th Version by William Perreault Jr

• ISBN-10 ‏ : ‎ 1259573532
• ISBN-13 ‏ : ‎ 978-1259573538

Advertising’s major “4 Ps” framework was initially introduced by Jerome McCarthy in the Sixties. Its focus on management and practical “How-To-Do-It” method planning technique carries on with this latest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. 

Essentials of Marketing readies students for triumph by educating skills through instances, clarifications, frameworks, models, categorization systems, scenarios, and practical methodologies intended to improve analytical capabilities and help students figure out how to excel at pleasing customers. Specific themes like association marketing, global marketing, service marketing, marketing and the Web, marketing for non-profit organizations, ethics, social matters, and business-to-business marketing are infused throughout.

Supplementary resources further boost learning, including new Marketing Analytics: Data to Information exercises in Connect, an updated Hillside Veterinary Clinic marketing blueprint, and entirely revised teacher supplements. 

Perreault/Cannon’s Essentials of Marketing is offered through McGraw-Hill Connect®, a subscription-based learning service accessible online via personal computer or tablet. A subscription to Connect includes the following:

SmartBook® – an adaptive digital rendition of the course textbook that customizes the learning experience based on how effectively students are absorbing the content.
Access to assignments, quizzes, syllabus, notes, reminders, and other essential documents for the course. Auto-graded assignments in Connect Marketing encompass iSeeIt! concept animations, video scenarios, and other interactive exercises. Reach out to your Learning Experience Specialist for a comprehensive list of assignments by chapter and learning outcome.
Progress dashboards that promptly display students their performance on assignments, with recommendations for enhancement.
The choice to acquire (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes complimentary shipping.

Complete system prerequisites to utilize Connect can be found here.