Essentials of Marketing Research 4Th Edition by Joseph Hair, Jr. – Test Bank

For Sale: Key Aspects of Marketing Research Fourth Edition by Joseph Hair, Jr

• ISBN-10 ‏ : ‎ 0078112117
• ISBN-13 ‏ : ‎ 978-0078112119

Key Aspects of Marketing Research provides a succinct, current overview of a wide range of marketing analysis themes. Its practical approach equips students with tools and competencies necessary to solve business challenges and maximize opportunities. The authors’ extensive practical experience in market research is evident in everything from their comprehensive treatment of qualitative analysis (an area often overlooked) to their expert coverage of sample size guidelines, background literature reviews, and innovative market research tools and methodologies including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM).

Key Aspects of Marketing Research offers students a firm grasp of marketing research principles, while simultaneously being concise enough for use alongside cases and other course assignments.

Key Aspects of Marketing Research is accessible through McGraw-Hill Connect®, a subscription-based learning service available online via personal computer or tablet. A subscription to Connect includes the following:

• SmartBook® – an adaptive digital rendition of the course textbook that tailors the learning experience based on students’ content absorption.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other pertinent information for the course.
• Progress dashboards that promptly display students their performance on assignments, with guidance for improvement.
• The option to acquire (for a nominal fee) a print edition of the book. This binder-ready, loose-leaf version includes complimentary shipping.