Essentials of Services Marketing 3rd Edition By Jochen Wirtz – Test Bank
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Exam Bank For Key Aspects of Services Marketing Third Edition By Jochen Wirtz
- ISBN-10 : 1292089954
- ISBN-13 : 978-1292089959
Key Aspects of Services Marketing, Third Edition is tailored for courses aimed at undergraduate and vocational school students, especially those pursuing a career in the service industry, whether at the executive or managerial level. It provides concise coverage of services marketing subjects with an engaging global perspective incorporating visual aids and straightforward language. The book has been structured to permit instructors to selectively utilize chapters and cases for teaching courses of varying durations and formats in either services marketing or services management.
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