Integrated Marketing Communications 4th Edition By Bill Chitty-Test Bank

Question Bank For All-inclusive Marketing Communications Manual By Bill Chitty

ISBN-10: 0170254305, ISBN-13: 9780170254304

Table of Contents:
Part 1: Comprehensive marketing communications a theoretical framework
1. Complete marketing communications and brand value
2. The messaging procedure
3. Influence in marketing communications
4. Market division and brand stance

Part 2: Overseeing comprehensive marketing communications
5. Publicizing and interactive marketing communications
6. Formulating and execution

Part 3: Media platforms
7. Air and Interactive medium
8. Written and auxiliary medium
9. Media evaluation

Part 4: Auxiliary aspects of complete marketing communications
10. Direct sales and Advertising promotion
11. Interactive marketing
12. Individual vending
13. Marketing public relations and financing

Part 5: Assessing comprehensive marketing communications
14. Assessing the efficiency of CMR plans

Test Banks Concerning Communication

Question Bank For Intercultural Communication in Contexts 7th Edition By Judith Martin

Question Bank For Intercultural Communication A Contextual Approach 7th Edition By James W. Neuliep